Exit-intent popups can encourage the visitors of your site to buy more and share their contacts details with you. Read this article to find out how to make the most of this type of popup!
In 2022, exit-intent popups remain a powerful tool for boosting conversions in eCommerce. They convince customers to stay in an online store for a bit longer and probably finalize their purchases. If not, they might motivate consumers to share their contacts with vendors so that they can keep in touch. In this article, we’ll list the most popular types of exit intent popups that you might want to use for your online store.
Turn Abandoning Visitors into Subscribers
A popup that says “Join our email list to stay updated!” might seem boring or even annoying to the client. To make it work, you should personalize the copy and make it related to the content of the page that the person is about to leave. For instance, you can ask them: “Interested in [the name of the product]? Join our email list and get notified when [the name of the brand] products go on sale”. Or, you can try to flatter your customers and start the copy with something like “You have great taste! Join our email list and get notified when [the name of the brand] products go on sale”.
Prevent Cart Abandonment
This is the most common type of exit intent popups. To make it work, you should offer something valuable to consumers who haven’t finalized their purchases. You don’t need to invent any special incentives! For example, you might have a 10% discount for certain types of goods or customers anyway. You can remind the client who is about to leave about this discount. Instead of being informative, try to sound convincing. “10% off your first order” might not look too inspiring for an exit intent popup. But if you reword it as “Complete your order to save 10%”, that might indeed stimulate the client for the purchase.
Offer an Incentive to Selected Visitors
The previous example with the discount can increase your number of sales — but it has two drawbacks. First, it reduces your products’ perceived value. Second, it might hurt your profit margins. So you can consider offering an incentive only to the warmest leads — those who put rather expensive items in their baskets or a lot of items.
Here is how it works. A client has added a $50 product to their basket but is about to leave without finalizing the purchase. You can try to stop them with a popup that says “Wait a second… You qualify for free shipping!”. If another person has added a $30 product to their basket, you can target this popup at them: “Spend $20 more and get free shipping!”.
Add a Countdown
To create a sense of urgency, you can add countdowns to the popups that offer gifts and discounts. You may give the client 10 minutes to decide whether they would like to benefit from the offer or not. This is an example of how you can formulate it: “15% off just for you when your complete your order in [number of minutes]”.
Remind Benefits
When offering discounts or free shipping, you sacrifice a part of your income for the sake of boosting your sales. But you don’t necessarily need to do so. You can simply remind your clients about the benefits of your business. Here are a few examples of the advantages that you can mention in your exit-intent popup:
- Same-day delivery
- 30-day return guarantee
- Full refunds
- Exchange in stores
- Unbeatable product quality
Even better, you can cite your customers’ testimonials about your products and service.
Recommend Alternative Products
Some visitors might fail to afford your goods or services even with a 10% discount. An exit-intent popup can redirect them to that page of your site where they can find goods with larger discounts. If your site lacks such a page, you can nevertheless recommend some of your bestsellers in the popup. The client should see your top products and their prices right before leaving your site. If they like them, they should be able to order them with one click.
Handle Common Objections to Buying
You can never be sure why exactly the person who has added a product to the cart is leaving your site. What if they feel confused about the characteristics of the product but don’t want to get in touch with the support? Then, you can try to ask them to leave their name and contact details in the exit popup and add a copy that says “How can we help you? Anything unclear about our products or website? Fill in the form and we’ll get back to you within an hour”. Alternatively, you can record short videos for your exit intent popup where you answer the most common questions about your products or service.
Collect Visitor Feedback
No matter how much effort you put into preventing customer churn, some clients will leave without buying anything. The best you can do in such a situation is to ask them a few questions and let them choose the answers. For example, you can ask them “What was the purpose of your visit today?” and provide the following answer variants: “Check my order status”, “Browse new products”, “Buy a specific item”, “Other”. Then, you can ask them “Did you find what you were looking for?” and two possible answers: “Yes” and “No”. Below, you can leave an empty field with a copy “Any specific areas we can improve?” and let the customer type in their answers. You’ll get suggestions for improvement without carrying out costly marketing research.
Final Thoughts
Hopefully, you found this article informative and now you better understand how to make the most of an exit intent popup. You can use this tool to turn abandoned visitors into subscribers, prevent cart abandonment, collect visitor feedback and handle common objections to buying. You can remind customers about the benefits of your business, goods, and services, offer incentives and recommend alternative products. To create a sense of urgency, you might want to add a countdown to an exit intent popup.