ASUS Is Reorienting And Wants To Give You Only Top Smartphones

The Zenfone 5Z is the most advanced in the series so far, with Snapdragon 845 processor, good camera and more. Previous models were diverse mid-range, but again, not the phones you wanted.

ROG Phone, on the other hand, is a pretty special phone. It has specifications for a flagship, or even more powerful if you look at the processor. It also has a lot of accessories that turn it into a console, a PC or even a portable console. The phone was well received, and the company wants to rely on this phone, but others that it will launch in the future.

Jerry Shen, CEO of Asus for nearly 10 years, just resigned. This movement is a pretty important one, which will surely have consequences in the company. Even Shen said the Asus mobile phone direction will change. So, we are likely to see more smartphones like ROG Phone and fewer ones in the Zenfone series.

Staying relevant in this industry is not easy, especially when you are dealing with competition from all directions. A company like Asus might just have to win if it heads to the gaming phone niche. Republic of Gamers is a brand already well-known in the industry in terms of game systems and related accessories. Expansion of this mobile segment seems the company will take the next logical step.