As technology continues to develop, so too does its capabilities and how this can affect the way that your customers search online. For this reason, UK SEO has had to change in order to adapt to the new technology that is being released. Here, we are going to take a quick look at how technology has changed the way that we search.
Digital Assistance/ Voice Search
Since the implementation of digital assistants such as Bixby or Google Assistant for Android and Siri for iOS devices, the act of searching the web in a more traditional way is beginning to fade. More people are opting to use voice search functions to browse the internet rather than typing, not least due to the fact that they can get an instant answer without having to type. This is perfect for those that are on the go and need information fast in order to keep up with the pace of increasingly busy lifestyles. A simple tap or ‘hey Siri’ can trigger the search function without the need to stop and type and in most cases, we can even access the information we need through featured snippets.
Specially Tailored Information
Due to the introduction of assistance and voice search, the need for information to be carefully tailored is very high. This is so that people can get the information that they need with minimal hassle, thus ensuring that they get the very best results from their searches every time. The information that is posted up online should also be as specific as possible in order to help meet demand and ultimately optimize the way that potential customers and clients can access information. It is this cycle that has led to the fast-paced nature of the digital marketing industry.
Site Speed
As society has become more and more concerned with speed and convenience, technology has certainly adapted to fit that demand. Mobile devices have become more powerful and Google’s algorithms have changed and adapted to favor faster sites. Businesses hoping to rank highly and keep their customers interested are advised to aim for a site loading speed of just 2-3 seconds or less to not only appease Google’s crawl bots but to keep their customers happy too. The slower your site loads, the higher your bounce rate is likely to be simply due to poor user experience and with most search engines paying more and more attention to UX, businesses are having to adapt their SEO tactics fast.
Mobile Search
Smartphones today have completely altered the way that we search and have even begun to overtake the traditional desktop methods. With Google having recently rolled out mobile-first indexing as a result, businesses are having to adjust their optimization and site designs to suit mobile use much more prominently. This has had a profound effect on the way that we search, as the mobile optimized content is now shown first in the results.
When it comes to the way that we and our consumer’s search, keeping up with every technological advancement that could be affecting the digital marketing industry is vital. For SEOs and businesses wanting to take advantage of every algorithm change, doing this is entirely possible for those who take these changes in their stride.