With Lasso, Facebook Tries To Capture The Success Of TikTok

TikTok, a cartonne for a few months around the world is now ranked top 5 in Apps Store. Such a success could not leave Facebook indifferent, which thus launches a clone called Lasso, proposed on iOS as on Android.

Available for the moment only in the United States, this app uses the same formula as its model, to such an extent that one could almost confuse them. The videos can last 15 seconds maximum (one second less than TikTok. We can also add a background music, text, effects, but not yet AR filters as on the platform opposite.

This concept story is very popular especially in Instagram because this function has been added to the shoehorn in apps which are already very popular. A news feed like browser panel allows you to discover new videos. And of course, it connects with Instagram or Facebook ID. The social network plays the card of integration in depth since Lasso videos can find a place in a story to share on Facebook.

With Lasso, Facebook tries a harder approach because it is necessary for the user to download the application. This novelty comes as one of Vine’s co-creators announced this week, which stands as the direct successor of the service disappeared in early 2017.