Google is the most popular search engine on the internet. But, it is more than just a search engine. With various products including Gmail, Android, Google Maps, etc. they have been serving users in various ways. For the marketers as well, Google is a heaven with a lot of tools to pick from. If you are a marketer and looking for some awesome tools to make marketing easier, effective, and more precise, here are 15 Google marketing tools you should be using. Have a look at them.
Google AdWords is a tool used to promote services or web pages in Google search results or on the partner websites. In short, it is a display, text advertising platform which marketers could use to promote their products or services. You will be paying based on the number of clicks the ad generates. So, in other words, AdWords could be also called as a PPC (Pay Per Click) advertising service.
Google Analytics let you track the visitors to your web pages or applications. By just putting a few lines of code in your web pages. Google will let you track the users and list the analytics such as the total page views, sessions, bounce rate, the time on site, user’s age, location, the device they used, returning/regular visitors, and almost everything you need to improve your business. One of the best tools that any marketer should be using.
The era of desktops is going to end soon. Now, everything is accomplished using the mobile devices. So, Google introduced a new tool namely Google Mobile-Friendly test that will test your web pages and tell whether it is responsive or not. Every marketer should be using this tool to make sure that the web pages are mobile-friendly and accessible from any device irrespective of their screen size.
Google+ Business Pages are one of those hidden gems in the marketing industry. You could find various information regarding a business or service from their business pages. Also, you could utilize yours to attract more customers towards your business. As per the reports, after Facebook, and Twitter, Google+ has the biggest user base. So, it would be a great option to choose it is a marketing tool.
Google Search Console is for webmasters to track their websites and use the data for improving/fixing issues. It allows you to have more control over your website in Google search results. For example, you could track whether there is a penalty on your website, submit sitemaps, control the crawl rate of the Google bots, check the mobile-friendliness or AMP issues and accomplish a lot of other things.
Google Trends will provide the information regarding the most trending topics in the search results. This information could be greatly used to have an understanding of the most trending topics that the visitors will be interested in. Based on this data, the marketing could be done very efficiently for the most trending products or services. The conversion rates will be positively affected by this.
Google News is an index of the news from different websites. You could see the news articles from all the websites which signed up for the Google News. Using the Google News service, you could track the latest happenings around the globe and use the data for marketing the products or services better.
In short, it is a content change detection and notification service from Google. You could visit the Google Alerts page and choose different categories or terms that you want to get alerted. Google will notify you whenever there is a new happening in the selected category. The service will send an email to the user notifying about it. This way, even if you are not always in front of the computer, you could still keep track of the latest changes.
As the name itself implies, Google Forms is a service that could provide different types of online forms. Marketers could implement such forms to collect emails, get user feedback, and ask for additional information. These forms could be implemented on any website, anywhere based on the requirements. It is a very flexible form of service which is extremely useful for data collection.
If you want to list your/your client’s business online, the Google My Business is the best service that you could go for. Once you list your business in Google My Business, whenever a user searches for your company, they could see it instantly on the Google search results itself. In addition, you could also mark the business on the Google Maps so that the users could easily contact you.
It is a platform to Post/Find jobs. It could be used as a marketing tool whether to post some jobs and find some employees or as a platform to find jobs. Even if all the jobs listed there are not completely trustworthy, most of them are. So, you could also consider the Google for Jobs as a marketing tool.
YouTube can be utilized in different ways. But for marketers, the Trending dashboard is the friend. It could be utilized very similarly to the Google Trends service that we discussed earlier. On Google trends, it will display the trending search results. On the other hand, YouTube Trending page will display the trending videos. So, video marketers could utilize this for a better video marketing.
You might have seen those robot checks on different websites. Google reCAPTCHA is such as a service that verifies you are a human. You could implement this CAPTCHA services on different forms or input fields to make sure that the visitor is real and you cultivate the correct information, not from a bot.
16. Bonus: The search engine itself
What about using the Google search engine itself as a marketing tool? Anything that you type into the search box has an answer. So, you could easily consider it as a marketing tool. For example, you could use it for finding the details of a certain phone number. Read the article on how to use Google for a reverse phone lookup to know more. Also, you could search for almost anything on Google and go back home with an answer. So, don’t underestimate the power of Google search results.
So, that’s it. These are the 15 Marketing tools from Google that you could use. Each one of them serves different purposes and none of them is useless in any manner. They are useful in one way or another. If you are seriously into marketing, it is sure that you will probably use 90% of the above-listed tools in your journey. So, happy marketing…