Lightricks, the award-winning developer behind mega-popular mobile apps Facetune, Facetune 2, and Beatleap, has just announced the release of the video editing app Videoleap on Android.
When designing applications that cater to creatives, especially visual content creators, the renowned app developer appears to have the Midas touch. At the time of writing, Lightricks’s suite of apps has seen over 500 million downloads across multiple platforms, garnering them a slew of honours and accolades along the way, including Apple’s App of the Year, the Apple Design Award, and both Apple and Google Play’s Best of the Year.
Nevertheless, one of their most successful iOS apps had become a rather glaring omission from the Google Play store. Earlier this week, Videoleap finally became available to over 2.8 billion people who are Android users.
The rise of the content creator
According to Signal Fire, the independent content creator industry is booming, with over 50 million people out there who already consider themselves to be creators, curators, or online community builders in one respect or another.
While at first, it may be easy to disregard this movement as a fad or otherwise unimportant, the truth is that platforms such as YouTube, Twitch, and TikTok are revolutionizing media as we know it, helping independent creators seize more power in the media ecosystem than ever before.
Just to bring home how much influence these “alternative media” sources have on our global culture, consider that the top answer children gave to the question “What do you want to be when you grow up?” was a YouTuber. This response was three times more popular than becoming an astronaut.
A platform for the casual and professional video editor
With a massive influx of content creators coming into the industry, Lightricks has been perfectly poised to grab a large proportion of the market share with their high-quality apps that appeal to a diverse range of needs.
Thus, Videoleap has been one of Lightricks’s most successful products, proving to be highly popular in the Apple app store, with downloads increasing by 70% in the last year. With the Android launch, the rest of the world can finally get in on the act too.
Interestingly, according to a recent Lightricks poll, more than half of Videoleap iOS users are presently involved in some sort of monetization activity with the videos they produce in the app. This demonstrates the software’s professional applications, highlighting its appeal to various content creators, marketers, and even professional video editors.
The Zenith media agency estimates that on average, people will spend about 100 minutes per day watching online videos this year.
Videoleap isn’t only for professionals, however – it’s for anybody with an interest in video editing, including those who want to take their first steps toward creating top-quality video edits from their smartphone. That’s why 53% of active Videoleap users prefer a more traditional approach to social media, generating content for enjoyment rather than revenue.
This diverse appeal for both casual and professional users appears to be accessible and sticky enough, as the app’s user base exports over 20 million video creations each month already – on iPhone alone. This figure is likely to rise in the following weeks, thanks to the Android rollout.
“We’ve seen a huge influx of paid iOS subscribers throughout the year, and we’re ready to enter a new space with Android users, who we know are eager for the same state-of-the-art capabilities our Videoleap app offers iOS users,” said Daniel Berkovitz, Lightricks’s newly appointed Chief Product Officer.
What Android users can expect
In short, thanks to the app’s intuitive controls and powerful editing features, Videoleap enables users to create pro-quality video clips on their smartphones, within a matter of minutes. The software makes it simple to edit, cut, and mix clips on the go, without the need for extensive prior experience of knowledge of complex editing tools.
Because of this, beginners and casual users will be able to have fun editing movies and creating videos for Instagram or TikTok. Furthermore, there are plenty of features to help you create high-quality promos and social media advertisements to help drive revenue to your business.
Plus, the good news is that you can accomplish all of this with both the free and premium versions of the app – a paid subscription will give you access to additional features.
Here are some of Videoleap’s main features:
- Colour correction: adjust brightness, contrast, and saturation
- Green screen compositing
- Superimpose moving text in a variety of styles
- Unlimited undo/redo
- Move and merge layers with masking and blending
- Adjust audio fade in and fade out
- Rich libraries of filters, transitions and glitch effects
- Timeline zoom for frame-by-frame precision
- Mix stills and clips to create double exposures
- Tinker with playback speed.
Whether you’re a TikToker, Instagram influencer, a marketer or just a regular social media user, you can now take your video editing game to the next level on your Android devices with Videoleap.