Blogging is a passion Blogging is money, most of us start a blog by keeping these two points in mind. Failures are part of life, but what if you turned whole career for blogging and fails to make money? That is a horrible question to think.
Most of the Bloggers fail to make money, reasons are so many. I want to discuss some main reasons of unsuccessful blogging career.
Design of the blog is the main point to remember, think when you visit a site with a poorly designed interface. The visitor of the site barely look at content and leaves early from the site.
A website can build with any platform, HTML, WordPress, Blogger, Joomla and many more. Each platform has its own design style and themes. Pick a perfect theme for your blog matching niche.
Use decent and rich colours like white and blue combinations and organize widgets properly on perfect locations.
A poor navigation of a web site may confuse the visitors, because a website can’t build with a single page. As the content of your site increases, you need to focus more on building a menu for navigation. If the people can’t find what they are want to look for they automatically leaves the blog.
Build a decent menu with drop down Sub-categories, popular content management system WordPress offers robust menu builder with lot of options. Create a perfect menu to undersatnd easily.
3.Adsence Position and Placing:
For every new blogger Adsence is dream program to earn revenue. Adsence is a very strict program, you need to follow their TOS before start using it.
Adsence allows only three ads per different type of ads formats.
- Adsense content unit
- Adsense link unit
- Adsense for search
Adsense content unit:
You can place maximum of 3 content units. Content unit are available in following sizes:
728×90, 468×60, 234×60, 125×125, 120×600, 160×600, 180×150, 120×240, 200×200, 250×250, 300×250, 336×280.
Adsense link units:
Adsence link unites can be merged with your theme and earn a good revenue for you. You can place maximum of 3 link units on a page.
Adsense for search:
You can add up to 2 adsense for search units on a page.
Place ads on above, middle and below the post content, along with sidebar and header placing.
4.Create a Brand Image:
Generally if we want to search for a news, information or buy something, we relay on big brands. Branding’s main advantage is people’s trust, if you provide a valuble information, news or sell trust worthy products, design a perfect matching logo and favicon of your site. When a visitor find a useful info or news on your site they try to remember your logo.
For example if i say Google, your mind will generate a colour full logo automatically, that is the power of branding.
5.Search Engine Optimization (SEO):
SEO is a vast subject, it is very tough to explain the power of SEO in a single post. If you are visible to search engines then only you get a good amount of traffic to your site. Remember to add meta description, meta name and meta keywords to every post you create. And submit a sitemap to Google Webmasters and Bing Webmaster tools.
If you are facing poor performance of your site in Google and not getting revenue above discussed points are to be considered.