Reasons Why Bloggers Fail To Make Money

Most of the Bloggers fail to make money, reasons are so many. I want to discuss some main reasons for unsuccessful blogging career.

1. Design

Design of the blog is the main point to remember, think when you visit a site with a poorly designed interface. The visitor to the site barely look at content and leaves early from the site.
A website can build any platform, HTML, WordPress, Blogger, Joomla and many more. Each platform has its own design style and themes. Pick a perfect theme for your blog matching niche.

Use decent and rich colors like white and blue combinations and organize widgets properly in perfect locations.

2. Navigation

A poor navigation of a website may confuse the visitors because a website can’t build a single page. As the content of your site increases, you need to focus more on building a menu for navigation. If the people can’t find what they are want to look for they automatically leave the blog.

Build a decent menu with drop down Sub-categories, popular content management system WordPress offers robust menu builder with a lot of options. Create a perfect menu to understand easily.

3. Adsense Position and Placing

For every new blogger, Adsense is dream program to earn revenue. Adsense is a very strict program, you need to follow their TOS before start using it.
Adsense allows only three ads per different type of ads formats.

• Adsense content unit
• Adsense link unit
• Adsense for search

Adsense content unit
You can place maximum of 3 content units. The content unit is available in following sizes:
728×90, 468×60, 234×60, 125×125, 120×600, 160×600, 180×150, 120×240, 200×200, 250×250, 300×250, 336×280.

Adsense link units
Adsense link units can be merged with your theme and earn a good revenue for you. You can place maximum of 3 link units on a page.

Adsense for search
You can add up to 2 Adsense for search units on a page.

Place ads on above, middle and below the post content, along with sidebar and header placing.

4. Create a Brand Image

Generally, if we want to search for a news, information or buy something, we rely on big brands. Branding’s main advantage is people’s trust, if you provide a valuable information, news or sells trustworthy products, design a perfect matching logo and favicon of your site. When a visitor finds a useful info or news on your site they try to remember your logo.

For example, if I say Google, your mind will generate a color full logo automatically, that is the power of branding.

5. Search Engine Optimization (SEO)

SEO is a vast subject, it is very tough to explain the power of SEO in a single post. If you are visible to search engines then only you get a good amount of traffic to your site. Remember to add the meta description, meta name and meta keywords to every post you create. And submit a sitemap to Google Webmasters and Bing Webmaster tools.

If you are facing poor performance of your site in Google and not getting revenue above discussed points are to be considered.