Although the loss of importance of Snapchat has been huge since the arrival of his “clone”, Instagram Stories, his co-founder and CEO Evan Spiegel does not resist not being profitable and having no future. Therefore, the company has to manage to grow its value and diversify the weakened product. One of the attempts to improve the situation (Snapchat has fallen 52% on the stock market since the beginning of the year) will come hand in hand with original series of five minutes that will be called ” Snap Originals “.
The name is reminiscent of Netflix’s originals, which the Reed Hastings company started producing to differentiate itself from its competitors and achieve an attractive catalog. In the case of Snapchat, there is not much competition at the moment, although Instagram TV points out ways to become something big.
Snapchat will begin the publication of the first chapters of two of his short series during today and will be launching more gradually. Thanks to the short duration of each chapter, the company can afford to have a good flow of publications, which will be daily in each of the series that is launched. You can also configure publication notifications, and for users to know the series, they will appear in Discovery.
It has been talked about a lot of time creating specific content for mobile and much of what can be seen on YouTube or Instagram responds to that, but without the implication that a priori will have Snapchat as a company, on the other hand, too is more in need of news.
Varied proposal in the launch and with Augmented Reality soon
The series that Snap Originals will be premiering have been made public, and they are quite interesting and diverse. Each one will have its own profile page where its followers can be aware of the new episodes, which, like everything on the social network, will arrive in vertical format.
The first two series to be released will be ‘Endless Summer‘, which will be similar to ‘Laguna Beach’, from MTV, ‘Class of Lies’ that goes over two classmates at the university whose friend disappears. In turn, they have a true-crime podcast, in the style of Serial, and ‘Co-Ed‘, another series of university stage born from the agency of the Duplass Brothers, which touches LGTB. More titles and genres will be released later, such as documentaries.
The chapters will arrive with an introduction, node and outcome format, and later interactive elements of augmented reality will be introduced that will provide more immersion to the contents.