An eye-catching logo can help expand your business tremendously. It can boost your brand in the public’s consciousness, helping you with sales, visibility, and style, plus it adds a unique, distinguishable element to your organization.
With a print design logo, you can efficiently and effectively market your business. Each consumer who decides to buy your products can directly or indirectly promote your business due to the logo’s presence.
But how do you create an eyecatching logo? There are two ways you can do that. You can hire a logo designer or do it yourself through a free logo maker online on printing websites.
With a printing website, you can use their logo maker software and create your desired logo or choose from customizable logo templates. Another significant advantage is using their services to print your logo on your desired products right away.
However, there is another issue, and this is simply a matter of preference. There are eye-catching text-based logos and eye-catching abstract logos. Both are great if done right, but it is up to you if you want your logo to be simple text or an abstract image/symbol. Let’s explore both options and see how you can create text or abstract eye-catching logos in three easy steps.
Three Things To Consider Before Creating An Eyecatching Logo
Step 1 – Purpose
When creating a logo, the first thing you need to consider is its purpose, what kind of people you want to attract, and your business’ niche. Some logos work better for specific audiences, and before creating one, you need to establish your target audience. Children can recognize logos even when they are just three years old, and if your business niche is related to food or toys, you need some colorful or shiny logo designs.
A cartoonish character might work well for your logo if your target audience is younger people. If you want to target mature audiences, you can create a logo with a deeper meaning or text logos that people will enjoy having on their T-shirts or other products.
Be sure to conduct some surveys and gauge people’s reactions. The best way to do this is by printing logos on a product and showcasing it to friends, family, and social media.
Step 2 – Story
Your logo needs to represent your company in some way or form. For example, a bottled water company may decide to use an abstract waterfall design logo or something related to water and nature in general.
This projects a nature-related image of their product, which is appropriate since it is a natural product. The abstract waterfall logo might fit their product so well that people instantly associate waterfalls with them.
By associating the logo with your business niche, you have a higher chance of creating an eye-catching marketing logo design. You can also focus on the story behind it. Let’s continue with the bottled water company example.
If the water company has a water source with a waterfall, they already have an exciting story or can make one up. Once you’ve created your unique logo, you will inevitably receive questions about it, and a good story can increase customer engagement.
Everyone likes a good story, and it’s also an excellent way to spread awareness of your brand through word of mouth or in other forms. However, there are other forms of doing that, and that is through implementing a hidden meaning in your logo.
Step 3 – Imagery
The second aspect of a great business logo is the imagery in itself. Again, you also need to consider your business niche, which is where you can implement the hidden meaning aspect as well if you so desire.
Take, for example, the Amazon logo. The yellow arrow in their logo beggings at the letter “a” and goes up to the letter “z.” The message conveyed in their logo is straightforward and represents their business very well – they sell everything from a to z, and this is indeed what they do.
Here you have a perfect example of the elements mentioned above for creating an eyecatching logo: purpose, story, and imagery. The logo has a story, which explains what the business is all about or its purpose, and the imagery captures that in a simple, practical way.
The way your logo looks must attract attention while also telling people something about your business. You can focus on abstract logos and combine both text and symbols or go with only one option. The possibilities are endless!